adidas
Made at Latitude
adidas
Turning product launches into cultural moments.
Each launch extended the energy of the drop beyond the product itself — channeling the creativity and self-expression that define sneaker culture.
Scope of Work
Creative Direction, Integrated Campaigns, Retail Experience Design, Environmental Design, Digital Experiences, Out-of-Home Campaigns, Packaging Design, Branded Merchandise
A disruptive takeover of Footlocker’s home page announces the Prophere drop date.
A Snapchat filter completes the image and reveals the Prophere drop location and date.
Up-cycled, artfully installed threads reinforce the message, “creating change one thread at a time,” and reference the Parley sneaker’s innovative construction, made with recycled ocean plastic.
Born out of street and sneaker culture, the display is a life-size collector’s kit of hype items, including adicolor x Concepts gear.
A digital screen loops clips of people interacting with the punching bag at the launch event.
Retail windows incorporate living green panels, like this one at the adidas flagship store in SoHo, NYC.
