adidas
Made at Latitude:
adidas
Building hype for a global brand.
Creative Services
Creative Direction, Environmental Design, Brand Campaign Design, Retail Display Design, Digital Media, Out-of-Home, Packaging, Print, Swag
A disruptive takeover of Footlocker’s home page announces the Prophere drop date.
A Snapchat filter completes the image and reveals the Prophere drop location and date.
Up-cycled, artfully installed threads reinforce the message, “creating change one thread at a time,” and reference the Parley sneaker’s innovative construction, made with recycled ocean plastic.
Born out of street and sneakerhead culture, the display is a life-size collector’s kit of hype items, including adicolor x CNCPTS gear.
A digital screen loops clips of people interacting with the punching bag at the launch event.
Retail windows incorporate living green panels, like this one at the adidas flagship store in SoHo, NYC.
