adidas
Turning product launches into cultural moments through campaigns, retail experiences, and digital encounters that channel the creativity of sneaker culture.
Made at Latitude
adidas
Turning product launches into cultural moments.
Each adidas launch offered a different creative starting point: recycled ocean plastic, the rituals of collecting, or the raw attitude of a new silhouette. I led the creative team and creative development across retail activations and integrated campaigns, translating those cues into tactile, unexpected, and participatory experiences. From a fiber-art-inspired concept for Parley to a life-size collector’s kit for adicolor x Concepts, the work amplified what made each release distinct while channeling the creativity and self-expression of sneaker culture.
MY ROLE
Creative Direction, Concept Development, Retail Experience Design, Environmental Design, Integrated Campaigns, Digital Experiences, Packaging Design, Branded Merchandise, Creative Team Leadership
A disruptive takeover of Footlocker’s home page announces the Prophere drop date.
A Snapchat filter completes the image and reveals the Prophere drop location and date.
Up-cycled, artfully installed threads reinforce the message, “creating change one thread at a time,” and reference the Parley sneaker’s innovative construction, made with recycled ocean plastic.
Born out of street and sneaker culture, the display is a life-size collector’s kit of hype items, including adicolor x Concepts gear.
A digital screen loops clips of people interacting with the punching bag at the launch event.
