Coca-Cola

Reimagining corporate reporting through storytelling, culture, and design. Three years of digital and editorial experiences bring Coca-Cola’s stories to life.

Made at Methodologie (NOW DIGITAL KITCHEN)

Coca-Cola

Reimagining corporate reporting through storytelling, culture, and design.

Across three consecutive years, Coca-Cola’s corporate reporting became an opportunity to show that a business’s story can be as engaging as the brand itself. I led the engagements and creative teams, helped shape the themes, editorial direction, and digital experience, and contributed hands-on design. Custom content, cultural insights, and visual narratives connected corporate information with the people and experiences behind it — bringing each edition to life as a distinct expression of the company’s goals, realities, and impact.

Webby Award, GDUSA Awards, Graphis 100 Best Annual Reports, among other accolades

MY ROLE

Engagement Leadership, Creative Direction, Concept Development, Corporate Storytelling, Content Strategy, Art Direction, Shoot Direction, UX/UI Design, Editorial Design, Creative Team Leadership