About Gina

With roots in chemical engineering studies and a Bachelor of Fine Arts degree, Gina brings the mind of a scientist and the eye of an artist to her work. She combines analytical rigor with conceptual thinking to shape brands, stories, and experiences that connect deeply with people.

Across brand identities, campaigns, editorial experiences, and digital products, Gina helps organizations articulate and express who they are, what they stand for, and why they matter. She partners closely with clients and creative teams to uncover meaningful insights, translate complexity into clarity, and create experiences that resonate wherever people encounter them.

As a creative leader, Gina sees her role as widening the field of what’s possible. She creates the conditions for ambitious ideas and people to thrive, moving fluidly from the details of craft to the larger systems of meaning around the work. She brings disciplines together around a shared vision, helps teams see the larger opportunity, and builds trusted client relationships that allow both the work and the business around it to grow.

Her approach is grounded in curiosity, thoughtful collaboration, and a belief that the strongest brands are built around human truths. Drawing from strategy, storytelling, and design, she creates cohesive brand ecosystems that foster belonging, invite participation, and evolve over time.

At their best, brands become worlds people can inhabit.

Outside of work, Gina spends time with her daughter, Adina Dessa, explores new ideas, practices movement and dance as a daily ritual, finds respite in nature, and reads late into the night when the world has gone quiet.

CAPABILITIES

Brand Strategy, Creative Direction, Identity Systems, Storytelling Systems, Integrated Campaigns, Editorial Experiences, Experiential Design, Retail Experiences, UX/UI, Digital Products, Motion Concepts

TOOLS

Adobe Creative Cloud, Figma, Runway, ChatGPT, Claude, Midjourney, Gemini, Perplexity, Google Slides, Keynote, Mural

SELECTED CLIENTS

Acuity, adidas, American Standard, Bloomberg, Coca-Cola, Disney, Fontainebleau Las Vegas, GoFundMe, Google, IBM, McDonald’s, Microsoft, Northern Trust, Okta, Rémy Cointreau, Siemens, Sterling Jewelers, TAKKT Foodservices, Target

SHOUT-OUT

Several of the projects featured on this site were shaped in collaboration with incredibly talented creatives, strategists, writers, producers, technologists, and systems thinkers.