About Gina

With roots in chemical engineering studies and a Bachelor of Fine Arts degree, Gina brings the mind of a strategist and the eye of an artist to her work. She combines analytical rigor with conceptual thinking — shaping brands, stories, and experiences that connect deeply with people.

Across brand identities, campaigns, editorial experiences, and digital products, Gina helps organizations articulate and express who they are, what they stand for, and why they matter. She partners closely with clients and creative teams to uncover meaningful insights, translate complexity into clarity, and create experiences that resonate wherever people encounter them.

Her approach is grounded in curiosity, thoughtful collaboration, and a belief that the strongest brands are built around human truths. Drawing from strategy, storytelling, and design, she creates cohesive brand ecosystems that foster belonging, invite participation, and evolve over time.

At their best, brands become worlds people can inhabit.

Outside of work, Gina spends time with her daughter, Adina Dessa, explores new ideas, practices movement and dance as a daily ritual, finds respite in nature, and reads late into the night when the world has gone quiet.

CAPABILITIES

Brand Strategy, Creative Direction, Identity Systems, Storytelling Systems, Integrated Campaigns, Editorial Design, Experiential Design, Retail Experiences, UX/UI, Digital Products, Motion Concepts

TOOLS

Adobe Creative Cloud, Figma, ChatGPT, Midjourney, Gemini, Perplexity, Google Slides, Keynote, Mural

SELECTED CLIENTS

adidas, American Standard, Bloomberg, Coca-Cola, Disney, Fontainebleau Las Vegas, GoFundMe, Google, IBM, McDonald’s, Microsoft, Northern Trust, Okta, Rémy Cointreau, Siemens, Sterling Jewelers, TAKKT Foodservices, Target

SHOUT-OUT

Several of the projects featured on this site were shaped in collaboration with incredibly talented creatives, strategists, writers, producers, technologists, and systems thinkers.