About Gina

With her roots in chemical engineering studies and a Bachelor of Fine Arts degree, Gina has the mind of a scientist and the eye of an artist. She’s equal parts analytical and imaginative, strategic and conceptual, detail-oriented and a big picture thinker.

Since 2006, Gina has helped brands connect with people more deeply and completely in the physical world and the digital space. She’s skilled at leading global, multidisciplinary teams and partnering with clients on a wide variety of projects to bring a strategy and creative vision to life.

Gina values open and honest communication and believes that collaboration is truly magical. Her instincts are backed by experience and sophisticated design sensibilities, yet she embraces the alchemy of rigorous exploration, cross-pollination among team members, experimentation, and fearlessness to uncover creative solutions.

In her free time, Gina can be found spending time with her daughter, Adina Dessa, snuggling her cat, making things, finding respite in nature, or reading late into the night when the world has gone quiet.

cREATIVE SERVICES

AI strategy, generative AI, creative and art direction, design, brand strategy, identity and visual systems, brand guidelines, campaigns, digital and social media, retail experiences, event design, UX/UI, digital products, websites, print, packaging, publications, custom content, film/video storyboards, broadcast TV and radio, shoot planning, sculptures/installations — and more

Selected clients

adidas, AIGA, American Standard, Bloomberg, Boeing, Cargill, Coca-Cola, Disney, Dunwoody College, DXV, Fontainebleau Las Vegas, GoFundMe, Google, IBM, Jared, Mack Trucks, McDonald’s, Microsoft, Navy Star, Northern Trust, Okta, Rémy Cointreau, Sharebite, TAKKT Foodservices, Siemens, Stellar, Sterling Jewelers, Target

Skills

NEW: AI brand development. Expert knowledge of: Adobe CC, Figma, ChatGPT, Midjourney, Google Slides, Keynote, Mural, best practices across media

shout-out

Most of the work on my site was co-created with incredibly smart and talented people: art directors, designers, creative directors, strategists, writers, producers, account directors, project managers, UX and content specialists, software engineers, developers, photographers, and other curious systems thinkers and passionate makers.

Experience

Creative Director at SketchDeck
Remote  •  11/22–Current

Independent Creative Director and Designer at Instrument, The Office of Experience, Fallon, Substance Collective, Bold Orange, Clockwork and more
Remote • Intermittently

Creative Director at Thorburn (formerly The Thorburn Group)
Minneapolis, MN  •  01/19–09/21

Associate Creative Director at Latitude
Minneapolis, MN  •  09/17–05/18

Associate Creative Director at VSA Partners
Chicago, IL  •  05/14–04/17

Senior Designer at Methodologie (acquired by Digital Kitchen)
Seattle, WA  •  11/11–04/14

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