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Gina Kromrey is a brand, creative, and experience leader building brands as living systems and shaping ideas that move people and stay with them.
Intro
Brand, creative, and experience leader
Gina Kromrey builds brands as living systems. She turns complex business challenges into defining creative ideas, working with clients and multidisciplinary teams to give them form across identities, stories, campaigns, and experiences. Through the rhythm of a story, the texture of a material, the subtle shift of an interface, or the way people gather in a space, she makes brands felt. Bio/Contact
Where I’m Drawn
Sensory Identities • Storytelling Systems • Brand Ecosystems • Connected Experiences • Integrated Campaigns • AI-Integrated Creative Practice
Bringing people together.
BRAND WORLD (CONFIDENTIAL)
Building a world of ritual and renewal.
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ginakromrey@gmail.com
adidas
Turning product launches into cultural moments.
Fontainebleau las vegas (Confidential)
Extending the Fontainebleau experience through the lens of Formula 1.
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ginakromrey@gmail.com
TAKKT Foodservices
Crafting the perfect mix of brands.
Northern Trust
Revealing the passions that drive people to achieve greater.
Thorburn
Giving form to Thorburn’s distinctive character.
Selected Clients
Acuity • adidas • American Standard • Bloomberg • Coca-Cola • Disney • DXV • Fontainebleau Las Vegas • GoFundMe • Google • IBM • McDonald’s • Microsoft • Northern Trust • Okta • Rémy Cointreau • Siemens • Sterling Jewelers • TAKKT Foodservices • Target
ways of seeing
Bringing seemingly different things into meaningful relationship.
The most compelling ideas often emerge between disciplines, perspectives, and ways of thinking. My practice explores these relationships and productive tensions, finding coherence without sameness and creating space for something unexpected to surface.
Logic x Wonder
Where understanding gives rise to possibility.
Klarity • Health Brand • Higher Ed
Precision x Poetry
Where deliberate craft gives form to feeling.
Brand World • Northern Trust • Fontainebleau • DXV