DXV

Connecting personal style to the experience of home. Fashion, culture, and everyday moments shape a digital and social campaign for DXV’s luxury collections.

Made at Thorburn / THE THORBURN GROUP

DXV

Connecting personal style to the experience of home.

Personal style finds expression in the spaces people inhabit every day. DXV’s designer-curated bathroom collections offered a way to bring that individuality home. I developed the campaign concept and visual and verbal direction, drawing on fashion, culture, and everyday moments to translate design eras into expressions of individual taste. Leading the engagement and a team of writers and designers, I shaped a digital and social campaign that invited people to connect the collections with their own lives.

MY ROLE

Engagement Leadership, Creative Direction, Concept Development, Visual and Verbal Direction, Brand Storytelling, Digital and Social Campaigns, Creative Team Leadership