Chosen
From origin to heirloom. Brand storytelling and retail experiences trace the journey of Chosen by Jared diamonds into symbols of love, commitment, and memory.
Made at VSA Partners
Chosen by jared
From origin to heirloom.
Created for Jared, Chosen embraced the idea that something chosen with care becomes a lasting symbol of love, commitment, and memory. The collection traced the journey of each diamond — from its origins deep within the earth to its place in a personal legacy. Through concept development, brand identity design, editorial storytelling, packaging, and retail experiences, I helped bring that journey into the ways people discovered and connected with the collection.
My role
Concept Development, Editorial Storytelling, Brand Identity Design, Retail Experience Design, Packaging Design, Art Direction, Production Direction
Selected Collaborator
Copywriting: Claire Keys Pytlik
Favorite logo option — from the cutting-room floor
