Made at VSA Partners

Chosen

From origin to heirloom.

Created for Jared, Chosen embraced the idea that something chosen with care becomes a lasting symbol of love, commitment, and memory. The collection traced the journey of each diamond — from its origins deep within the earth to its place in a personal legacy.

Scope of Work

Creative Direction, Editorial Storytelling, Brand Identity Systems, Retail Experience Design, Packaging Design, Art Direction, Production Direction