Thorburn

Giving form to Thorburn’s distinctive character. An identity shaped by lyricism, simplicity, sophistication, and quiet irreverence extends across the brand.

Made at Thorburn / THE THORBURN GROUP

Thorburn

Giving form to Thorburn’s distinctive character.

Thorburn needed an identity that could express the agency’s own character with the conviction it brought to its clients’ brands. Lyricism, simplicity, sophistication, and quiet irreverence became the foundation for a system spanning digital, editorial, and marketing. I led the internal engagement and creative team, developed the creative vision and much of the brand identity, and designed key website pages and templates, guiding designers and writers as they extended the system. The work gave the agency a cohesive expression of its own identity while allowing each client story to stand out.