Made at VSA Partners

Northern Trust

Revealing the passions that drive people to achieve greater.

Inspired by 17th-century Flemish portraiture and timeless works of literature, the campaign explored the ambitions, pursuits, and passions that shape achievement. Dramatic portraiture and cinematic films, created in collaboration with acclaimed director Paul Gore (Massive Attack, Amy Winehouse, Saint Laurent, and Lacoste), transformed Northern Trust’s “Achieve Greater” platform into a rich expression of personal aspiration and purpose.

Scope of Work

Creative Direction, Brand Storytelling, Art Direction, Integrated Brand Campaigns, Broadcast Television, Shoot Direction, Digital Experiences