Made at VSA Partners

Northern Trust

Revealing the passions that drive people to achieve greater.

Inspired by 17th-century Flemish portraiture and timeless works of literature, the campaign explored the ambitions, pursuits, and passions that shape achievement. I developed the chosen concept across channels and shaped the art direction for films by acclaimed director Paul Gore, whose work spans Massive Attack, Amy Winehouse, Saint Laurent, and Lacoste. Dramatic portraiture and cinematic storytelling brought Northern Trust’s “Achieve Greater” platform to life as a rich expression of personal aspiration and purpose.

MY ROLE

Concept Development, Art Direction, Brand Storytelling, Integrated Brand Campaigns, Broadcast Television, Shoot Direction, Digital Experiences