Made at VSA Partners:

Northern Trust

Expressing what it means to “achieve greater” by tapping into the power of art and literature.

Inspired by 17-century Flemish paintings, dramatic portraiture unveils some of the passions, or "greaters," of Northern Trust clients. Voiceover readings speak about ambition, pursuit and passion — and are adapted from poems by Rudyard Kipling and Berton Braley and an essay by Ralph Waldo Emerson. In addition to digital and print assets, we created three commercials in partnership with director Paul Gore, who has created music videos for the likes of Massive Attack, New Order, Amy Winehouse and Róisín Murphy, and has been commissioned by Saint Laurent, L’Oreal and Lacoste, among others.

Creative Services

Art Direction, Broadcast Television, Shoot Planning, Brand Campaign Design, App Design, Digital Media, Print