Jared
When “maybe someday” means “this holiday.” The #JustGoToJared campaign turns the hidden meaning of holiday hints into playful advertising and retail concepts.
Made at VSA Partners
Jared
When “maybe someday” means “this holiday.”
Built around the idea that holiday hints often carry hidden meaning, the campaign translated what she says into what she means. I helped develop the translation concept and its expressions across advertising, editorial, and retail touchpoints. Together, these brought #JustGoToJared to life as a playful brand experience rooted in a familiar holiday ritual.
My role
Concept Development, Integrated Campaigns, Retail Experience Concepts, Editorial Concepts
Selected Collaborator
Copywriting: Claire Keys Pytlik
