Made at Thorburn / THE THORBURN GROUP

Because

For special days, every day, and just because.

Inspired by the many stops along life’s timeline, Because reimagined fine jewelry as a celebration of both milestones and everyday memories. Through brand expression and retail experiences, the collection invited people to recognize and treasure the moments that make life uniquely their own.

A Vertex Award winner

Scope of Work

Creative Direction, Brand Storytelling, Brand Identity Systems, Retail Experience Design, Packaging Design, Art Direction