Made at Thorburn / THE THORBURN GROUP

Because

For special days, every day, and just because.

Inspired by the many stops along life’s timeline, Because reimagined fine jewelry as a celebration of both milestones and everyday memories. I led the engagement and creative team, helping develop the central concept around the name and translating it into a cohesive visual and verbal identity system. Across packaging and retail experiences, the brand invited people to recognize and treasure the moments that make life uniquely their own.

A Vertex Award winner

My role

Engagement Leadership, Creative Direction, Concept Development, Brand Storytelling, Brand Identity Design and Direction, Retail Experience Design, Packaging Design, Art Direction, Creative Team Leadership