Made at VSA Partners

Chosen by jared

From origin to heirloom.

Jared’s Chosen diamond collection needed a distinctive identity and story that could connect its traceable origins with its meaning in people’s lives. Chosen embraced the idea that something chosen with care becomes a lasting symbol of love, commitment, and memory. The collection traced the journey of each diamond — from its origins deep within the earth to its place in a couple’s shared story and personal legacy. Through concept development, brand identity design, and editorial storytelling, I helped give that journey form across packaging and retail experiences. The identity and narrative extended throughout the collection’s launch.

My role

Concept Development, Editorial Storytelling, Brand Identity Design, Retail Experience Design, Packaging Design, Art Direction, Production Direction

Selected Collaborator

Brand Narrative and Copywriting: Claire Keys Pytlik