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TAKKT Foodservices

Crafting the perfect mix of brands.

TAKKT Foodservices needed a house of brands that distinguished each offering while revealing what the portfolio could make possible together. I led brand strategy and hands-on creative direction from discovery and positioning through naming, identity, launch, and commercial applications across channels. Grounded in customer insight, the work established distinct roles and expressions for TAKKT Foodservices, Hubert, Central Restaurant Products, Kratos, and the newly named SureFit Parts within a connected ecosystem. The engagement grew into a multiyear agency-of-record partnership.

MY ROLE

Account Leadership, Creative Direction, Concept Development, Brand Strategy, Naming, Brand Architecture, Brand Ecosystem Development, Brand Identity Design and Direction, Brand Storytelling, Integrated Campaigns, Sales Enablement, Creative Team Leadership

SELECTED COLLABORATORS

Content Strategy: Katie Gray Garrison
Design: Marta Sasinowska