Higher Education

Helping prospective students see what’s possible. Campaigns, films, and digital experiences connect institutional strengths with personal aspirations.

Made at Thorburn / THE THORBURN GROUP

Higher Ed

Helping prospective students see what’s possible.

Choosing a college is also an act of imagining a future. Across brand campaigns, films, and digital experiences, the work connected institutional strengths with the aspirations of prospective students. I led the engagements and creative teams, shaped each initiative’s creative vision, guided UX/UI, and contributed hands-on design. For Dunwoody College, my role also included account leadership. Grounded in real people, meaningful outcomes, and authentic stories, the campaigns invited students to see a place for themselves at pivotal moments in the enrollment journey, with Dunwoody’s radio spots extending that invitation across Minnesota.

MY ROLE

Account Leadership (Dunwoody College), Engagement Leadership, Creative Direction, Concept Development, Integrated Brand Campaigns, Brand Films, Broadcast Radio, Shoot Direction, UX/UI Design and Direction, Digital and Social Campaigns, Creative Team Leadership