Made at SketchDeck

TAKKT Foodservices

Crafting the perfect mix of brands.

TAKKT Foodservices needed a house of brands in which each brand clearly communicated a distinct offering — and the portfolio revealed what they could make possible together. I led the account, creative team, and strategic and creative development from discovery and positioning through naming, identity, and application across channels. Grounded in customer insight, the work gave Hubert, Central Restaurant Products, Kratos, and the newly named SureFit Parts distinct roles and expressions within a connected brand ecosystem. The brand transformation grew into a multiyear agency-of-record partnership.

MY ROLE

Account Leadership, Creative Direction, Concept Development, Brand Strategy, Naming, Brand Architecture, Brand Ecosystem Development, Brand Identity Design and Direction, Brand Storytelling, Integrated Campaigns, Sales Enablement, Creative Team Leadership

SELECTED COLLABORATORS

Content Strategy: Katie Gray Garrison
Brand Identity Design: Marta Sasinowska